Digital Marketing Techniques Essay Example | Topics and Well Written Essays - 3500 words

Digital Marketing Techniques - Essay Example Apart from this, the report will also try to illustrate a suitable communication strategy by which the company can satisfy its needs through the use of digital media. Table of Contents Table of Contents 3 Introduction 5 Market Analysis 6 Market Research 6 Competitors Comparison 8 Target Segmentation 9 Management Issues of Mobgets 10 Communication Strategy and Rational 11 Brand Awareness 13 Driving web traffic 13 Conversion 13 Budget Breakdown and timeline 14 Conclusion 15 References 16 Bibliography 21 Appendix 1 24 Appendix 2 25 Appendix 3 26 Appendix 4 27 Introduction Digital marketing can be defined as the process of marketing by which the product is placed on the digital platform and making it available for the millions of users. In other words, digital marketing way of promoting products and services via online distribution channels to attain the customers cost-effective and timely manner (Mobilestorm, n.d.). It is also known as internet marketing (Miller, 2012, what is digital m arketing). The world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with each other (Jones & Ryan, 2012, p.viii). People are accepting the digital technology in order to communicate in ways and are flawlessly integrating it into their daily lives. In digital marketing companies promote their brands by making the use of social media, Television. Internet, radio, search engines and other forms as well. In the context of smartphones, they are also mobile phones but built on a mobile computing platform (Artilib, 2011). Smartphones are characterized by the advanced ability of computing and strong internet connectivity (Psypost, n.d.). Companies hugely make use of the digital marketing in order to sell the applications of a smartphone. A mobile application is a software which is used by the operators for different applicative functions (Reif, Wang & Nieto, 2009, p.194). Mobile applications generally help the user s by linking them to internet services. In order to do a market analysis of the company SWOT will be used as the tool to showcase the present market situation of the company as it offers many benefits (Hartline & Ferrell, 2012, p.122). Market Research Marketing Research is a procedural design, collection, evaluation and presenting the data and findings into a meaningful information (Dutka, Breen & Blankenship, 1998, p.7).

Machiavellianism Dissertation Example | Topics and Well Written Essays - 500 words

Machiavellianism - Dissertation Example 2.Machiavelli notes that huge-spending by political leaders has a significant influence, power and domination over the economical administrators. The application is still widely relevant in the contemporary setting especially during the general election campaigns. Retired leaders for example George Bush, Bill Clinton and the current leader, President Obama; rose to their presidential thrown due to their huge economic muscle they had during their presidential campaigns. Obama used multiple fundraisers and donations from well wishers which exceeded the then presidential hopeful, Mr. McCain’s financial power. Mr. Obama’s vast financial power enabled him to mobilize multiple people and initiatives, which propelled him to win the elections. 3.(a)Based on Machiavelli the Prince applies Morality to balance the sociopolitical interests where people are accustomed to. Morality is essential for the structuring of the political system. He further noted that moral corruption assist s in the realization of social benefits like security and stability.(b) Machiavelli asserted that Private Morality and Public Morality must be evaluated differently in order for the Prince to rule effectively. The Prince should not only care about his reputation but also act immorally when the need arises. As a result, Morality should constitute force in order to achieve political stability in legal and structural institutions. 4. Machiavelli displays an autocratic attitude towards the role of Religion and its importance to the government.

News Channels Prefrences

News Channels Prefrences After the last millennium year, we had seen a great budding in the entertainment news channel segment. With privatization came, the growth of joint ventured channels as well as big corporations joining the line. Progressively, it broadened its horizon into other sectors Music , Kids , Movie and Sports channels. We also saw a great mushrooming in the News segment. The huge growth was seen with increase in number as well as the audience response. According to Television Audience Meter, the overall television audience share of news channels increased from 1.5 per cent in 2001 to 7.9 per cent in 2012. Therefore, the amount of money spent on this segment was increased as companies could reach specific viewers. The AC Nielsen survey conducted in India showed that 30% of the TV watching population watched Entertainment Channels during the prime time whereas only 8% of the population watched news channels during that hour. With the day to day increase in competition in the News Channel Segment, it remains difficult to keep up the constant viewership. Hence, all the channels are running the rat race in market for gaining mass eyeballs. The news beats are repeated 247 just to keep the viewer stick to the television. These News channels have a floating audience. Literature Review The following is the list of different literature that I have consulted before i undertook this project. All these different pieces of work have helped us deciding the course of action that we may follow and also provided a starting point based upon which we have developed our methodology to achieve our objective. INDUSRTY OMNIBUS RESEARCH REGARDING STUDY OF VIEWS ON NEWS CHANNELS PREFRENCES Cyber Media Research had conducted a survey to understand a viewers perception, awareness preferences .They interviewed around 703 households in Ambala, Delhi Mumbai. The participants were asked to tell their first recall, about their preferred channels without the help of any hints. They were then given a list of 54 channels and they were requested to choose channels. In this way, top-of-mind, total unaided and total preference (sum of unaided and aided preference), were captured in the study and analyzed. Results showed that Hindi news channels were more popular than their English counterparts. AajTak lead with 66% of the market share followed by Star news, Zee news NDTV. This research helped us in determining the factors that people value during setting their preferences for a news channels. UMAR SURVEY BY AC NIELSON This survey covered the media consumption habits of Indians in TV, Print Online media. They used random telephone calls, TV diaries, booklets in which samples of viewers record their TV viewing during measurement week, electronic gadgets like people meter were also used. Calculation of reach: Proxy Sample Rate: 10 individuals For a single episode, if out of 10 people at least 6 saw the 1 minute of the programme then, the reach is calculated as 6 out of 10. Therefore, reach comes up to 60%. Conclusion: The result of the study showed that English is preferred language when going for print media whereas the television is watched more in regional languages. 9 out of 10 people watch TV nearly three-fourth of the surveyed read English dailies. Result also shows that magazines are not a popular choices amongst the rich more than 6 in 10 individuals do not read magazines. This research helps by informing us that the viewership also depends on the segments of people and their preference and lifestyle. FACTORS THAT IMPACT NEWS This article by Edd Applegate, a professor of Advertising at Middle Tennessee State University in Murfreesboro writes how journalists should not be influenced by commercials or professionally prepared news releases. He also speaks about how the news is being generated by PR Personnel and Manipulators. Manipulators have been successful in the past, perhaps too often for the countrys welfare. For example, Presidents of the USA such as Kennedy, Johnson, and Nixon were successful in manipulating the press. President Franklin Roosevelt and his charismatic personality influenced what and how reporters wrote for the press. 4. CATEGORY TO HARD AND SOFT NEWS -CONFERENCE PAPERS, INTERNATIONAL COMMUNICATION ASSOCIATION. The study mainly focused on print journalism. However, as briefly described above, it describes hard news / soft news studies, which now does not limit itself to the print media but rather include television and more recently, new media. Moreover, as we will presently show, most of these studies research the way the audience (readers, viewers, listeners) consume the different types of news. Methodology The data collection instrument in this survey is questionnaires collected through field based survey Web based survey. The location of the survey was limited to the periphery of Manipal. The questions records the degree to which Television News Channels sensationalize and manipulate news and space for their suggestions is also provided. The survey consists of ten questions and the Sample size was between 50 60, which is significant for doing and Qualitative Critical Analysis. The results will be depicted using tools like Histogram Pie Charts. Sample Size: 55 Types Sources of Data: Sources of primary data are Businessmen Service Employees Students Housewives Introduction Television in India has existed in India for about decades, before which the transmission was mainly in black and white. The first telecast started on September 15th 1959 in New Delhi. Color Television was introduced in India during the eighties by state owned broadcaster Doordarshan (DD), followed by the Asian Games which India hosted. In the nineties came the broadcasting of satellite TV foreign programmers like CNN and Star TV followed by the domestic channels such as Zee TV and Sun TV. Prior to this people had to make it through Doordarshan telecasted mostly socio economic development programmes, programmes on agriculture, education etc. with very little entertainment in spite of which the audience were glued to their television sets. Around 1995 Indian viewers were exposed to more than 50 channels and by 1996, more than 60,000 cable operators existed in India. Entry of music channels, movie based channels, soaps started dominating Indian channels by 2003. India in the recent years has experienced the rise of more than fifty 24- hour satellite news channels, broadcasting news in 22 different languages. Indian had only one government controlled television network until private satellite networks came up and hyped up their presence. These 24- hour news channels were considered much better than Doordarshan because of its virtual nature and its capacity to simultaneously capture and publicize reality. Even without commentary a television clip became interesting enough as was shot live. Television as we know has the capability to reach millions of people at the time because it can transmit both pictures and words which become a very powerful advantage and keeps the audience glued. Also the images shown on television are much more effective and powerful than a static picture in a newspaper. However, news channels are on a look out for rating of a particular story, so ironically 24/7 news channels do not telecast news the whole day, the main news although is seen only during the morning, afternoon, evening and late night hours. It is being advocated that television journalism should move beyond mere news reporting to in-depth analysis of news. News channels need to be more sensitive in their reportage and should present the facts in a new format. The problem, it is felt with too much competition among news channels is that, in the race to grab viewers attention, TV channels end up dumping down or using the lowest common denominator to produce programmes that end up underestimating the intelligence of their viewers. Worse, channels trivialize, sensationalize etc. As more news channels enter the fray the endeavor to ensure not just authenticity and empathetic portrayal of people, but credibility as well, would assume paramount importance. WHAT IS NEWS? News is a report of a current event Or future events . News is a description about current on goings in a newspaper, television, radio or internet. From all these, we can safely define news as a development that has happened in the past 24 hours which was not known outside and which is of wide interest to the people and that which generates curiosity among people. W. Lance Bennett claimed, News is usually defined as information that is timely, relevant to the concerns of its audience, and presented in a form that is easy to grasp. NEWS CHANNEL A news channel is one that telecasts, unlike entertainment oriented TV channels, the news that is immediate and effective. A news channels can do what a newspaper cannot because it transports the viewer, though live pictures, to the scene of action. Previously, the Indian viewers had very limited options for watching news. For news they had watch Doordarshan during fixed hours, and some International news continuous channels like BBC and CNN which were available to few viewers. In the need to provide more news and information and to make people more aware of their day to day happenings, Zee News came into the scenario. This is when there emerged what is known as the revolutionary way of telecasting news. Followed by Zee News were Star News and NDTV to provide news and information to the mass audience. In course of time, news stories that were telecasted in all these news channels began to acquire a certain exaggerated and sensationalized character that in a certain sense became difficult to differentiate between reality and entertainment. There are over fifty news channels, including the national and regional, telecasting news all over India. This makes the viewer at times confused as to which channel to watch or just try and watch all the channel leading to the phenomenon called channel switching. Television is a one-way communication; therefore it important to establish the credibility of news channels to ensure quality news. Information today is considered as the main priority in mist peoples lives. Therefore, in this competitive world to get attention from people, credibility is a must. For instance, if BBC is taken as our standard, the Indian channel are long associated with that of BBC, how many of them are even making an attempt to do that is a question that crosses many viewers mind. Sensationalism a conceptual framework The media, especially the news media , has been identified as the fourth estate that works to inform and educate the people in a manner that is fair and accurate while maintaining objectivity; a term used often in the expression of news. Yadav and Sharma (2006) quote Dr N Bhaskara Rao, chairman of the centre for media studies (CMS), New Delhi, Studies indicate that the level of public confidence in the media has been on a decline. There are accusations of arrogance, insensitivity, bias, accuracies, sensationalism, stereotypes, trivialization, conflict of interest and disappearing line between news and views on the other. This brings up the question as to whether the media is overtly indulging in sensationalism and whether such behavior reflects a lack of accountability. Even a not-so-close study of news channels today will indicate a paradigm shift in the standards of news gathering and presentation. Stories are glorified so frequently on the news that it becomes difficult to differentiate between reality and entertainment. Most often the entertainment quotient is higher than the information value. This leaves the consumer of the news, sitting comfortably in armchairs in heated living rooms, absolutely heartbroken at the state of this planet and the people. Most often than not, the emphasis of the story is more on the emotional responses to a particular event than on the event itself. The superficial controversies gets reported leaving little room for in depth analysis of substantiate issues. The focus lies on the juicy aspects of the story to pull in a larger share of the audience which can sold to the advertisers. The news channels face a crisis with the race of eyeballs as they cater more and more to the masses, their programmes accused of lacking dignity and credibility in their coverage. News media is no longer brought to us solely as an accurate source of information about local and global issues. In reality, it is driven by a corporate agenda that has identified a profit opportunity for fulfilling our need to know about the world around us. Increasing corporate involvement has added a whole new dimensions to what we know only as the news. Now factors like reviewing ratings advertising, the 24*7 trend and explosion of technology play more critical roles ultimately affecting the content of the information being provided. Technology by itself was not sufficient to create the multi channel revolution. It is the programmes, their content, their forms and format, the presentation-style, gloss and finish that the ever growing demand of television channels. Media- Money Matters Though the media industry is considered to be the watchdog of the society with its primary aims being to inform, educate and to entertain, there is no denying that today it is driven by profit. Unlike newspapers, news channels and talk o not receive much in terms of the subscription. The cost of some production in terms of the various equipment and resources persons required to come up with bulletins and breaking news is quite high. The constraints of time further increase costs. Such being case, advertisements not only help to cover the production and administrative costs, they also accumulate profits. News media organizations is driven by profit and the profit is dependent on the ratings received, its very important to take steps to ensure people keep watching. Causing a reaction in an audience will get them to tune in the following day. Getting people to tune in everyday is money. Broadcasters buy programming outright from television software companies. The price depends on several things, the genre and the production house among them. Sitcoms and talk shows are less expensive as they are shot within a studio. Similarly, game shows may seem cheaper to make since they are studio based but if the anchor is a big name the cost could be high. Currently, airtime is bought of ratings and advertising rates that channels offer. The weekend Television Audience Measurement (TAM) ratings similar to the TRPs, gauge the viewership demographics of various channels and programmes. The study helps media researchers identify the attention patters of channels, programmes or time slots. Creative heads in each organization constantly strive to come up with programmes which will keep the target audience glued to the television sets. Most often they experiment with anything seemingly fresh or just to publicize a non issue. What makes the TAM ratings even more crucial is the fact that the inflow of ads hinges on them. In short a channels success can be described as a crucial chain of captive programmes, increased viewership, higher TRPs, augmented inflow of revenue and therefore, better content generation. Reporters or their media might benefit from reporting controversy because controversial stories may be more engaging and easier to write. The 247 Trend News programmes are vying for attention with other popular programmes telecast in different channels. The biggest task for launching a satellite channel is programme software for round the clock. In this juncture, news gathering is a major task for the 24- hour news channels. To cater to the task, the emerging electronic channels have not only revolutionized the concept of news on the Indian television but have also changed the news formats. From local events to international events, breaking news to news analysis, television soap to page3 news, every happening comes under purviews of news. But the very nature of 24 hour news channels demands a constant feeding and re-cycling. The tyranny of the sound bite often reduces complex issues to ten second statements. Heads of news organizations agree that today cricket, crime and cinema dominate news. Unlike the print media they do not assume a public interests broadcasters role and thus, let the weekend TAM ratings steer content. Sensationalism Sensationalism in journalism has been a popular topic of fiery discussions for centuries. The word sensationalism is used loosely by people to criticize the media. Even in academic circles, the term has been used with little precision. The most common but vague classifications of the concept are by content: stories about crime, accidents, disaster, and scandal. A few scholars acknowledge that formal features may play a role in what we have come to call sensational, but precisely how the packaging of stories contributes to sensationalism remains virtually unexplored, especially in terms of television news. Data Analysis Below is the graphical representation of the Demography of people surveyed. Age 21 years and Below 3 22- 35 42 36 50 7 50 and above 3 55 As per Age Question 1: Effectiveness of documentary style reporting such as Satyamev Jayate. In the survey of this question it is found that 16% feel that the documentary style programs are not interesting or over analyzed, 36% feel that the reports are irrelevant and only 48% feel that the reports efficiently dealt with the social problems. Irrelevant 19 Not Interesting, over analyzed 8 Efficiently deals and fights with social problems 26 Very Useful 2 55 Question 2: About Breaking News / Exclusive news. 32% of the surveyed population feels that the current practice of showing breaking news is sensationalizing the news whereas 28% feels it is to increase the viewership, 24% feels it is to inform the audience and 16% dont care. Sensationalizing the news Increase the Viewership Informing the audience Dont know 18 15 13 9 Question 3: Effect of Soft News Style of Reporting If the news is framed into a more feature or documentary style it is found that it would not have any effect on the viewership of 63% whereas it would positively impact the viewership of 16% and negatively impact 21%. Positive 63% Negative 21% No Effect 16% Limitations: 1) Due to time constraints, the survey could not be carried out for a large and diversified population. 2) Our respondents are mostly professionals, students and faculty members. 3) This research is mainly based on media and in media. I have covered only TV channels and shows. The study has not included any radio, newspaper or other entertainment channels. Conclusion The sensationalism of news during the dawn of TV journalism in India has becomes the foundation of media professionals in present day and age. The missing investigative spirit, zeal of reporting and the absence of responsibility are all well thought-out to be reasons for these circumstances. The ethics of a journalist has been replaced by money minting thoughts combined with irrelevant media morals where the information is manipulated and spiced up to become the ticket to roof hitting TRPs. Interestingly enough, among the first few cases of news sensationalism is the William Hearsts case of 1898. William Hearst owned The New York Journal, his false reports and pictures resulted in the Spanish-American war. The war in turn resulted to the end of the Spanish domination in Cuba. The world never forgave him for his professional dishonesty, hence the media named him as the father of Yellow Journalism. Although the print media learnt to evolve their guidelines following criticism of its sensationalist stance, TV journalism continues to carry on this disgraceful tradition. In unstructured societies like India, where media is not subjected for fixing responsibility and holding accountability, there is considerable damage. Media now, is being measured less by how objective and credible it is than more in terms of the devastation it can inflict. Lack of organizational checks as well as the encouragement, has seen news being dramatized, as well as spicing it up to stimulate public interest. The result is that often these unverified facts compose a major part of the information telecast throughout the day, seven days a week. This has blurred the line between the do`s and donts of journalism. But Television News channels have certain areas where they have been consistently performing well, but taking to unfair means to lure people into increasing viewership is certainly wrong. They require considerable introspection which is important if media men are to stop contributing to conflicts and violence through sensational reporting. Inaccessibility and the involvement of violent interest groups force media men to stay away from the gory scene. These make journalists dependent on second-hand information gleaned from different sources. In such a scenario, quoting well-informed officials is a blessing in disguise to keep the information clock of the TV channels ticking. However, are media men justified in feeding half-baked and sensational information to the public? Does a political stunt, not corroborated by facts, provide the basis for solid news? Do journalists know that professionalism requires them to probe beyond the apparent facts? And do media men realize how insensitively the most sensitive issues are being dealt with? The answers to these questions require considerable introspection which is important if people from the media industry are to stop, consciously or unconsciously, contributing to conflicts and violence through sensational reporting. Bibliography: Aurthur Asa Berger Media Analysis Techniques. Learning from Jon Stewart: How Soft News Programs Inform Infrequent Consumers of Traditional News. Silent Eva Jayate by S. Anand Outlook-India Magazine -23-July-2012. Hard News, Soft News, and the gendered discourse of important and interesting Conference papers, International Communication Association. General News: The Necessity of Adding an Intermediate Category to Hard and Soft News 2004 Conference papers, International Communication Association. Factors That Impact News by Edd Applegate The Featurization of Journalism by Steen Stevensen Any Good News in Soft News? Markus Prior WEBSITES www.wikipedia.org www.jstor.org www.outlookindia.com http://www.indiaprwire.com/pressrelease/publishing/2009090232854.htm News Audiences Increasingly Politicized

The Life & Philosophy of Friedrich Nietzsche :: Biographies Biographical Essays

The Life & Philosophy of Friedrich Nietzsche Philosophy Class Essay Born: 1844. Rocken, Germany Died: 1900. Weimar, Germany Major Works: The Gay Science (1882), Thus Spoke Zarathustra (1883-1885), Beyond Good & Evil (1886), On the Genealogy of Morals (1887), MAJOR IDEAS Self deception is a particularly destructive characteristic of West Culture. Life is The Will To Power; our natural desire is to dominate and reshape the world to fit our own preferences and assert our personal strength to the fullest degree possible. Struggle, through which individuals achieve a degree of power commensurate with their abilities, is the basic fact of human existence. Ideals of human equality perpetuate mediocrity -- a truth that has been distorted and concealed by modern value systems. Christian morality, which identifies goodness with meekness and servility is the prime culprit in creating a cultural climate that thwarts the drive for excellence and self realization God is dead; a new era of human creativity and achievement is at hand. -- Great Thinkers In The Western World. By: Ian P. McGreal, 1992 PREFACE Much information is available on Mr. Friedrich Nietzsche, including many books that he wrote himself, during his philosophical career. I took this as a good sign I would find a fountain of enlightened material produced by the man. I've had to go through a bit of my own philosophical meditations to put my own value judgements aside, and truly look for the contributions Nietzsche gave to philosophy. Much of my understanding came only after I had a grasp of Neitzsche's history; therefore, I encourage you to read-up on his history before diving into his philosophy (see Appendix I). The modern Westerner might disagree with every aspect of his philosophy, but there are many things one must unfortunately admit are true (only if you put your morality aside). So, from here, I will present his contributions to philosophy, and do my best to delete my own opinions, other than to say that he was not the chosen topic of this paper out of any admiration. THE PHILOSOPHY OF FRIEDRICH NIETZSCHE Sometimes philosophy is called "timeless," implying that it's lessons are of value to any generation. This may be hard to see in Nietzsche's work; but, we are assured that it was appropriate thought for his time. However, even Nietzsche's critics admit that his words hold an undeniable truth, as hard as it is to accept. Perhaps this is why his work is timeless, and has survived 150 years in print.

An Analysis on Themes and Writing Techniques Essay

Explain why George tells Nick the Story of the boy who ordered `bergin`. If this boy is actually George, explain why he does not tell Nick that the story is autobiographical. If the boy is not George, explain why he is so upset with Martha when she relates the story about the manuscript her father, the president of the college, would not let George publish. The play begins with George and Martha having just returned from a party hosted by Martha’s father, who is President of the college where George works as a professor. Martha has invited a new faculty member over for some drinks. It is later revealed that their guests at the after-party are a younger couple; Nick, the young, new professor at the Biology Department and his wife Honey. When Nick and Honey arrive, the seemingly innocent after-party evolves into a night of games, manipulation, confrontation and enlightenment for the two couples. As the night deepens, the effects of alcohol start to take over Martha and George. They start to reveal sensitive things about each other and their marriage. In Act Two of â€Å"Who’s Afraid of Virginia Woolf? † George tells Nick the anecdote of a boy who once ordered â€Å"bergin†, killed his mother with a shotgun, and then after a year, crashed into a tree and killed his father. This happens after Nick confides in George the truth in his decision to marry Honey. He revealed that he married Honey not because he loved her but more because of the prospect of moving up the social ladder. The play also reveals that Honey does not plan on having children and has been avoiding getting pregnant by taking contraceptive pills. The side effects of the pills have been making her weak all along. (KONKLE, 2003) The reason why George did not tell Nick the story of the boy is his story is that he was too ashamed to admit to himself as well as to other people his troubled past for fear that he might be judged according to this incident. (KONKLE, 2003) Another reason why George disclosed the details of the story of the boy who accidentally killed his parents to Nick is to point out to Nick that no matter how perfect or ideal things may seem on the surface in the present, in truth, there is no such thing as ideal or perfect. The reality of life is that things are bound to go wrong all the time and people need to be ready for anything. What matters is how one deals with these difficulties. Nothing is permanent in the world. Sometimes things go the way you expect them to be but they can go the other way. The only thing permanent is change. The best way to cope with change is to recognize it, assess the veracity of the circumstance, and learn to adjust accordingly. It is important to see the reality of the situation so that in case there are problems that need to be solved, the best way to come up with a proper solution is to acknowledge the gravity of the situation. Trying to cover flaws or problems will only worsen the situation. Oftentimes, when this happens, small problems that are left unsolved snowball into an ‘avalanche’ that gets too big that it is bound to leave too much damage. George and Martha started out as a couple with so much promise of success in the future. However, things did not work out as they have planned and as expected. As such, they are having difficulty adjusting to this reality. Instead of accepting the reality of their predicament and exploring other alternatives to get them out of their â€Å"pothole†, so to speak, they chose to remain â€Å"oblivious† to their situation. George and Martha are trapped in their illusion of perfection and are too proud to admit the truth. They are thus thrust deeper in to their â€Å"pothole† of problems. (KONKLE, 2003) George became upset with Martha when she told the story about his manuscript that her father would not let him publish because it exposed his inadequacies. George is a proud man and it is very typical of him to refuse to reveal anything that would make him seem the least bit incompetent. The reality of this situation brought out their frustrations. The incident also highlighted the stark reality of the state of their affairs. Martha’s bickering drew attention to how disappointed that George was not live up to her and her father’s expectations and that she was so disgruntled with her marriage with George. (KONKLE, 2003) What ensued between the two couples reveals the similarities, to some degree, in their marriages. The only difference is that Nick and Honey represent the beginning stages and George and Martha represent the latter. The conversations between the men and the confrontation scenes expose the flaws in both marriages. Through George and Martha, Nick and Honey were allowed to â€Å"peek† into the future state of their relationship. They realize that should they do nothing about the present state of their marriage, they could end up in a place worse than where George and Martha are. For George and Martha, Nick and Honey represent a slice of their past. It allowed them a glance back at the things that have happened, which brought them to where they currently are in their marriage. Reference List KONKLE, L. (2003). â€Å"Good, Better, Best, Bested†: The Failure of American Typology in Who’s Afraid of Virginia Woolf? In B. J. Mann, Edward Albee: A Casebook (p. 44). New York : Routledge.

Reasearch metods

Your mission is to apply tools of financial analysis to determine the major causes of Grant's financial problems. If you had been performing this analysis contemporaneously with the release of publicly reported information, when would you have become skeptical of the ability of Grant to continue as a viable going concern? One of the major causes of Grant's financial problem, Is regarding the credit extension and credit terms.These credit terms let consumers only pay $1 for their minimum monthly payments, regardless of the total amount of purchases. This caused Grant to obtain a short-term loan of $600 million to cover the credit of consumer purchases. Another major cause of Grant's financial problem, would be the new product line that he wanted to Implement and It being eliminated from the stores. In addition, numerous stores were also closing which diminished their revenues and chances In reaping the benefit of opening new stores to accommodate the middle-income consumers.From the p ublicly reported Information, I would have become skeptical of the ability f Grant to continue as a viable concern when he Implemented the new strategy of credit extension. The new strategy put W. T. Grant In a position to procure finances from several different banks to absorb the credit from purchases. With the short- term loan not being significant enough to overcome those events, the company had to close a number of stores that were not profitable. The short-term debt Increased almost $20,000 from 1966 to 1967 because of the credit extension to customers and not collecting accounts receivable.Even with the customer Installment receivable Increasing from 1967 to 1968 by almost $30,000, the credit Limit for customer purchases were not being paid fully so the company had to take out more short-term loans. They also had to pull the strategy of Introducing a new product line, which Included furniture and private-brand appliances. The closing of numerous stores would also bring a subs tantial loss of $177 million and a decreases In credit operations accounting. Another problem of Grant continuing as a viable going concern would be the ability for Grant to pay for merchandise.Having a problem tit paying for merchandise will also show a tremendous loss In sales and revenue. This can be seen In the Income statement from sales Increasing, but the net Income decreasing every year since 1972 and having a negative value of 177,340 In year 1975. The retained earnings can also show that In year 1975 the decrease was over $200,000. Research methods By bladderwort One of the major causes of Grant's financial problem, is regarding the credit the new product line that he wanted to implement and it being eliminated from the revenues and chances in reaping the benefit of opening new stores to accommodateFrom the publicly reported information, I would have become skeptical of the ability of Grant to continue as a viable concern when he implemented the new strategy of credit exte nsion. The new strategy put W. T. Grant in a position to procure finances to close a number of stores that were not profitable. The short-term debt increased not collecting accounts receivable. Even with the customer installment receivable increasing from 1967 to 1968 by almost $30,000, the credit limit for customer loans. They also had to pull the strategy of introducing a new product line, which included furniture and private-brand appliances.The closing of numerous stores would also bring a substantial loss of $177 million and a decreases in credit concern would be the ability for Grant to pay for merchandise. Having a problem with paying for merchandise will also show a tremendous loss in sales and revenue. This can be seen in the income statement from sales increasing, but the net income decreasing every year since 1972 and having a negative value of 177,340 in year 1975. The retained earnings can also show that in year 1975 the decrease was over

Biography of the Roman Emperor Vespasian

Biography of the Roman Emperor Vespasian The historical importance of Vespasian is as the founder of the second imperial dynasty in Rome, the Flavian Dynasty. When this short-lived dynasty came to power, it put an end to the governmental turmoil that followed the end of the first imperial dynasty, the Julio-Claudians. He started major building projects like the Colosseum and raised revenue through taxation to finance them and other Rome improvement projects. Vespasian was officially known as Imperator Titus Flavius Vespasianus Caesar. Early Life Vespasian was born Nov. 17, 9 A.D., at Falacrinae (a village northeast of Rome), and died June 23, 79, of diarrhea at Aquae Cutiliae (location of baths, in central Italy). In A.D. 66 Emperor Nero gave Vespasian military command to settle the revolt in Judaea. Vespasian acquired a military following and soon became Roman emperor (from July 1, 69-June 23, 79), coming to power after the Julio-Claudian Emperors and putting an end to the chaotic year of the four emperors (Galba, Otho, Vitellius, and Vespasian). Founding the Flavian Dynasty Vespasian established a short (3-emperor) dynasty, known as the Flavian dynasty. Vespasians sons and successors in the Flavian Dynasty were Titus and Domitian. Vespasians wife was Flavia Domitilla. In addition to producing the two sons, Flavia Domitilla was the mother of another Flavia Domitilla. She died before he became emperor. As emperor, he was influenced by his mistress, Caenis, who had been secretary to the mother of Emperor Claudius. Source: DIR Vespasian

Common Ground in Rhetoric - Definition and Examples

Common Ground in Rhetoric s In rhetoric and communication, common ground is a basis of mutual interest or agreement thats found or established in the course of an argument. Finding common ground is an essential aspect of conflict resolution and a key to ending disputes peacefully. Examples and Observations Whereas ancient rhetoricians seemed confident that they shared common ground with their audiences, modern rhetorical writers must often discover common ground. . . . In our pluralistic world where we often do not share values, readers and authors work to find the common ground that allows them to communicate and interpret judgments, evaluations, and emotions.(Wendy Olmsted, Rhetoric: An Historical Introduction. Blackwell, 2006)Buried deep within the heart of every conflict lies a territory known as Common Ground. But how do we summon the courage to seek out its borders?(The Control Voice in Tribunal. The Outer Limits, 1999)Only in a situation of actual revolution . . . could one say that there is no common ground among participants in a controversy.(David Zarefsky, A Skeptical View of Movement Studies. Central States Speech Journal, Winter 1980)The Rhetorical SituationOne possibility for defining common ground . . . is a shift from that which is already shared, to that which is not s haredbut which could potentially become shared, or if not shared then at least understood, once we open up the paradigm to include that act of listening to each other as part of the common ground of rhetorical exchange. . . .Common ground presumes that, no matter what our individual positions, we do share a common interest in both individual and social growth, a willingness to enter into the rhetorical situation with an open mind, to consider, to hear, to ask questions, to make contributions. It is out of such commonalities that we forge new competencies, new understandings, new identities . . ..(Barbara A. Emmel, Common Ground and (Re)Defanging the Antagonistic, in Dialogue and Rhetoric, ed. by Edda Weigand. John Benjamins, 2008) Common Ground in Classical Rhetoric: Shared OpinionPerhaps the least equivocal vision of  common ground is  found in  rhetorical  theories- which stress stylistic appropriateness and audience-adaptation. In antiquity, rhetorics were often handbooks of commonplaces- common topics appropriate for general audiences. The idea was that it takes agreement to get agreement. Aristotle thus saw common ground as shared opinion, the underlying unity that makes enthymemes possible. Enthymemes are rhetorical syllogisms trading on the listeners ability to supply premises to a speakers claims. The common ground between speaker and listener is a cognitive unity: The said calls up the unsaid, and together the speaker and listener create a common syllogism.(Charles Arthur Willard,  Liberalism and the Problem of Knowledge: A New Rhetoric for Modern Democracy. The University of Chicago Press, 1996)The New Rhetoric of Chaim PerelmanIt sometimes seems as if two opposing views are so different th at no common ground can be found. Strangely enough, exactly when two groups hold radically opposing views, common ground is likely to exist. When two political parties strongly advocate different economic policies, we may assume that both parties are deeply concerned about the economic welfare of the country. When the prosecution and the defense in a legal case differ fundamentally on the matter of guilt or innocence, one can start by saying that both wish to see justice done. Of course, fanatics and skeptics will seldom be persuaded of anything.(Douglas Lawrie, Speaking to Good Effect: An introduction to the Theory and Practice of Rhetoric. SUN PReSS, 2005) Kenneth Burkes Concept of IdentificationWhen rhetoric and composition scholarship invokes identification, it most commonly cites Kenneth Burkes modern theory of consubstantial common ground. As a place for rhetorical listening, however, Burkes concept of identification is limited. It does not adequately address the coercive force of common ground that often haunts cross-cultural communication, nor does it adequately address how to identify and negotiate troubled identifications; moreover, it does not address how to identify and negotiate conscious identifications functioning as ethical and political choices.(Krista Ratcliffe, Rhetorical Listening: Identification, Gender, Whiteness. SIU Press, 2005)

How truckers can protect their mental health

How truckers can protect their mental health Attention all truckers: Of course you want to do your job well, which includes getting every haul to it’s intended destination on schedule, but do you know that taking good care of yourself, both mentally and physically, is a key component of being able to do your best possible work? It’s true- truckers often work long, grueling hours in cramped and isolated conditions, which can take its toll on their general well-being over time. When this happens, drivers aren’t doing themselves any favors or setting themselves up for long-term success on the job, which may be why burnout is a common problem among truckers.Smart Trucking recently published an article that features practical tips for truckers to maintain good mental health, so that they can perform all aspects of their jobs effectively while avoiding mental health issues and burnout. If you’re a trucker, and plan on being one for the long haul, consider taking advantage of the following tips for maintain ing good mental health.Consider a travel companionIf feasible and allowed, consider a co-pilot whenever you can, to help beat the road isolation that’s common for most truck drivers. A spouse, significant other, or even a pet in the passenger seat can help keep your spirits up when you’re making a long haul.Maintain a strong networkMake sure you’re taking care of your connections with friends and family while you’re on the road. These days it’s easier than ever to stay in contact with loved ones, so make sure you do so, which will help you stay grounded and feel supported through the seemingly endless miles on the road.Maintain a routineMost folks are creatures of routine and usually benefit from having one. A positive daily routine can give your life structure and also help you get things done. Although you spend most of your day behind the wheel, that doesn’t mean you can’t have a routine to stick to, from the moment you wake up unt il you go to bed.Exercise when possibleExercise does not just help keep you in good physical shape; it’s also great for maintaining a positive mental state. Try adding in some physical activity whenever possible to keep your mental health razor sharp.Maintain a good dietJust like exercise, a good diet is more than just good for your body- it’s good for your mental state. Although it can be tough to make healthy eating choices when on the road, do your best to try and you’ll be sure to see the benefits in your energy level, mood, and overall well-being.Bring some comforts from homeAlthough your truck cab may be small, that doesn’t mean you can’t make room for some comforting reminders of home. Some photos, knick-knacks, and small decorations can help keep you feeling positive and comforted when you’re driving.Keep your mind activeKeep your brain active and occupied while driving by listen to music, podcasts, or audiobooks. You can put that dr iving time to good use by expanding your knowledge and horizons.Make good grooming a priorityWhen we take care of ourselves and take the time to look our best, we feel better and our overall mood and outlook improves. Make the time to make good grooming a priority, and you’ll be glad you did.Make the most of your downtimeSure, truckers typically work long hours and have very little downtime. That said, when you do find yourself with some precious moments outside of your truck’s cab, make the most of it. Whenever feasible, get out from behind the steering wheel and enjoy your life.Sure, being a truck driver is hard work, but it doesn’t have to burn you out mentally and physically. Use the tips provided here to maintain a positive mental state when you’re driving, and hopefully you’ll sit happily behind the wheel for a successful career!

International marketing plan Assignment Example | Topics and Well Written Essays - 1750 words

International marketing plan - Assignment Example In order to expand the market target of the company with baked products, the company commenced the construction of a new bakery in 2009 in Al Kharj. The aim of the company in constructing an additional bakery was to increase the portfolio of baked products they offered to the market. In this case, the L’usine brand was adapted as a brand name for all baked products. The L’usine brand is a family-oriented brand that offers products mainly for use as consumer products. The retail industry with reference to consumer products provides both basic products and other products used in the daily family lives. In this case, the L’usine brand provides products such as bread, burger bums, sandwich rolls, and puffs among other products. The aim of the products is to offer consumers with a variety of products that can be used for breakfast and snack purposes both at the family setting and at the workplace. However, the position of the products is related to the family segment of the market. This shows that the products do not target a certain social class and therefore targets every customer while at the same time providing the hotel industry with products to offer to their customers under customized customer-dependent orders. Based on the positioning of the products, the L’usine brand is better placed as it competes with both bread and the confectionery industry companies offering customers with quick-bites (ready to consume products). The product strategy for the L’usine brand involves pricing and diversity of products. Starting with the pricing strategy, it is observed that the target market of the company allows low-prices to facilitate and increase operations’ productivity by considering economies of scale. With the market position playing a role, the pricing strategy ensures that the products sell at a low price while at the same time generating vast sales. On the other hand, the diversity strategy ensures that the

Discussion #5 Assignment Example | Topics and Well Written Essays - 500 words

Discussion #5 - Assignment Example That system renders African nations vulnerable to financial crises in case of a drop in the international market prices. The overreliance on exportation of cash crops confines the African nation’s agricultural sector into subsistence farming, a situation contributing to hunger and starvation in Africa. Hunger and starvation is a major challenge facing most African countries, as food remains a primary and essential need for human survival. The huge population growth in African nations has led to overpopulation leading to high instances of unemployment and dependency ratio in Africa. The high population growth rate in African nations unbalances the available resources leading to food insecurity that is a major challenge in Africa (Ali 15). African colonizers targeted and concentrated on the major cities and trading centers ignoring the villages and interior regions. As a result, imbalance in infrastructural, technological and social development exists between the cities and the rural set ups. With the rapid population growth rate unbalancing the available job opportunities in the rural areas, individuals move to the town centers in search of job opportunities (Ali 13). The migration leads to over population in the urban set up that is a major challenge. In addition, the migration also leads to culture clash and lowers the standards of living in the urban set ups. In effect, it lowers the gross domestic income and productivity of that particular nation. Lack of the employment opportunity in the urban areas eventually results in increased crime rates (Ali 15). These are the challenges confining most of the African nations. Lack of technological knowledge in most African nation’s rural set ups derail embracing of the new and modern western cultures and trends. The long-term effect of this is a complication of interaction between the cultural backward rural dwellers and the town dwellers. Such contrasts lead

What is correlation analysis Essay Example | Topics and Well Written Essays - 7000 words

What is correlation analysis - Essay Example What is correlation analysis? Coefficient of correlation is a measure of the strength of the linear relationship between two variables. In this case both variables must be at least the interval scale of measurement and the coefficient of correlation can range from -1.00 up to 1.00. If the correlation between two variables is 0, there is no association between them. A value of 1.00 indicates perfect positive correlation, and -1.00 perfect negative correlations. A positive sign means there is a direct relationship between the variables, and a negative sign means there is an inverse relationship. In regression analysis estimate one variable based on another variable and regression equation is an equation that expresses the linear relationship between two variables. The variable being estimated is the dependent variable and the variable used to make the estimate is the independent variable. The relationship between the variables must be linear. Both the independent and the dependent variables must interval or ratio scale and the least squares criterion is used to determine the regression equation. According to this assignment it’s required to express an equation in implicit form for two Major League Baseball teams in order to measure would it be profitable to pay $4 million to a free agent who would raise the team’s winning rate. A hypothesis is an assumption about the population parameter to be tested based on sample information. The statistical testing of hypothesis is the most important technique in statistical inference.

Homeopathic Medicine vs. Western Medicine Research Paper

Homeopathic Medicine vs. Western Medicine - Research Paper Example The popularity of homeopathic medicine is proven by its various positive effects on mental diseases such as anxiety disorders, specific phobias, acute stress disorder, obsessive-compulsive disorder, panic disorder and other similar ailments, while at the same time homeopaths and advocates of homeopathy would in all humility not discredit conventional medicine as they say that it would be better to deal with anxiety through homeopathy first before conventional medicine (Reichenberg-Ullman & Ullman 86). Moreover, there are many other patients who resort to homeopathic medicine in order to deal with their colds and flu, pregnancy, injuries, aches and pains (Kayne 19-21). Homeopathy has become significant in that it has filled the gap that traditional Western medicine was not able to fulfill and that is a rather relatively faster and less addictive way of treating and curing ailments. The aforementioned diseases like anxiety and stress disorders would normally make up the majority of men tal illnesses not only of Americans but of other people in the world as well. Besides, no one of any age is immune from anxiety and stress. No matter how trivial, children too experience stress in the same way that adults experience it when dealing with the more serious things in life. The proven effectiveness of homeopathic medicine in curing these mental diseases is indeed a welcome idea for those who want to avoid the side effects as well as the exorbitant cost of conventional Western medicine. Aside from the aforementioned benefits, homeopathy is all-natural as it is mainly plant-based, and this naturalness of homeopathic medicine translates as its being environment-friendly. Homeopathic medicine basically utilizes plant products such as sleep-inducing and tension-relieving Valerian root, the sleep-enhancing lemon balm, the muscle relaxant Scullicap herb, the natural tranquilizer Passiflora, and the relaxants Hops strobiles and Gota kolu (Ballard 22). Unlike traditional Western medicine that is usually synthetically-prepared from a chemical base, homeopathic medicine is directly obtained from nature and only minimally processed. The utilization of such plants would therefore require planting vegetable gardens, which could indirectly reverse climate change, not to mention that if one has the plant products for homeopathic medicine in his or her backyard garden, then he or she gets â€Å"CO2-free and dollar-free† food and medicine (Bachmann 256). The connection between homeopathic medicine and global climate change may not be as close as anyone can conceive but a mass production of these plant-based products and an overall reduction in the production of conventional synthetically-prepared products would be tantamount to at least some significant environmental change. Homeopathic medicine may therefore even be the answer not only to a safer, more natural way of healing the body but also to an indirect way of healing the environment. The naturalness of homeopathic medicine ascribes to it relatively fewer side effects to none, compared to conventional Western medicine that is replete with adverse effects plus addictiveness. Many of these drugs, particularly those prescribed for depression and anxiety, may even naturally cause â€Å"unintentional prescription drug overdose† even with regular use, impaired intellectual functioning, â€Å"cold-turkey† withdrawal symptoms, and an overwhelmingly slow recovery of even up to 20 years, not to

Research paper Essay Example | Topics and Well Written Essays - 500 words - 8

Research paper - Essay Example They claim that consumers who have a traditional thanksgiving meal consisting of turkey increase the level of serotonin in their brain which reduces the chances of impulsive buying. In order to validate these claims 2 lab studies were conducted. The studies showed that participants who had had been given a tryptophan rich beverage preferred to buy the product through layaway financing than through credit card. Layaway financing allows the consumers’ time to actually consider whether the purchase is necessary and if they can afford it. The authors claim that this occurred due to increased amount of serotonin in the brain which is produced by a tryptophan rich diet. The authors claim that their research can make the consumers aware about the type of foods which should be consumed by them before going for shopping. This will reduce unnecessary purchases and reduce their credit card debts. The major critique of the article is the methodology which has been adopted by authors for their study. The study 1 was completely online and there was no way of verifying the authenticity of information. The participants were also asked whether they would like to by a DELL computer. The response provided online by the respondents may be completely different than how they actual react in the shop. Some of the participants may say they are very likely to buy the product as they didn’t have to actually spend the money at that time; others may have given guarded responses in the study. It has been well documented that answers given during a survey cannot be used to gauge the actual shopping responses. This puts a question mark over the validity of the study 1. Similar criticism can also be made regarding the leeway financing option which was given to consumers in the study 2.Although they may claim to go for leeway financing but consumers can behave differently on the shop floor under pressure from friends ,relatives ,shop owners, sales persons or even fellow

Marxist Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Marxist Analysis - Essay Example This is not the same case when it comes to the history of economic original sin; it reveals to us that there are people to whom the whole thing is by no means essential. It happened that those in power accumulated wealth, and the subjects had at last nothing to sell other than their skins. Thus, the majority of people are poor despite their labor which is the only thing they have remained with. The few rich are constantly accumulating wealth despite the fact that they stopped working long time ago. This is usually used in defense of their property because in actual history it’s the enslavement, robbery, murder and force that play greater roles. In the records of political economy this idea has been brought about by Karl Marx. In the analysis of the international trade by economists, the Robinson Crusoe figure is taken as the main starting point. He is pictured as a strong, intelligent and diligent individual who through reasoning masters nature. In addition, he is also portrayed as a promoter of slavery, murder, robbery and force. This is because idyllic existed earlier thus; political economy should not be ignored. The contrast between what actually happens in the international economy and the international trade myths in the economics textbooks is as a result of the contrast between the real Robinson Crusoe and the economist’s Robinson Crusoe. The model of a fisherman and a hunter who exchange their mutual profit under conditions of reciprocity, freedom and equality are paradigmatic to non-Marxist international trade theory. International trade should be based upon a division between equals; unfortunately, it is often based on a division between the subordinate and the superior. It’s more of a trade between the colonizer and the colonized, the hinterland and the center, the servant and the master. It’s based upon the division between lower and higher functions as in the relation of capital to labor; one party does the work while the

Research paper Essay Example | Topics and Well Written Essays - 500 words - 8

Research paper - Essay Example They claim that consumers who have a traditional thanksgiving meal consisting of turkey increase the level of serotonin in their brain which reduces the chances of impulsive buying. In order to validate these claims 2 lab studies were conducted. The studies showed that participants who had had been given a tryptophan rich beverage preferred to buy the product through layaway financing than through credit card. Layaway financing allows the consumers’ time to actually consider whether the purchase is necessary and if they can afford it. The authors claim that this occurred due to increased amount of serotonin in the brain which is produced by a tryptophan rich diet. The authors claim that their research can make the consumers aware about the type of foods which should be consumed by them before going for shopping. This will reduce unnecessary purchases and reduce their credit card debts. The major critique of the article is the methodology which has been adopted by authors for their study. The study 1 was completely online and there was no way of verifying the authenticity of information. The participants were also asked whether they would like to by a DELL computer. The response provided online by the respondents may be completely different than how they actual react in the shop. Some of the participants may say they are very likely to buy the product as they didn’t have to actually spend the money at that time; others may have given guarded responses in the study. It has been well documented that answers given during a survey cannot be used to gauge the actual shopping responses. This puts a question mark over the validity of the study 1. Similar criticism can also be made regarding the leeway financing option which was given to consumers in the study 2.Although they may claim to go for leeway financing but consumers can behave differently on the shop floor under pressure from friends ,relatives ,shop owners, sales persons or even fellow

Pearl Harbor Battle Analysis Essay Example for Free

Pearl Harbor Battle Analysis Essay On a pleasant and beautiful Sunday, December 7, 1984, Japan implemented a surprise attack on the US Naval Base in Pearl Harbor on the island of Oahu, Hawaii which gave United States a door to enter into World War II. Even though Japan did not follow through with the attack causing the third wave of bombers to break contact from dropping bombs to finish off the rest of the fleet docking in Pearl Harbor, it was a well prepared, and carefully orchestrated attack on the Americans because the Japanese followed almost all the nine Principles of War. However there was one principle that the Japanese did not executed causing them to surrender later on in World War II. There are nine Principles of War, that is; unity of command, mass, objective, offensive, surprise, economy of force, maneuver, and security. The attack include massconcentrating the combat power at the decisive place and time. The objective was clear and directed every military operation towards a clearly defined, decisive attainable objective. The attack was clearly offensive where it seize, retained, and exploited the initiatives. Surprise was the definitely the most important principle used striking Pearl Harbor on a given time when it was unprepared. Economy of force was allocated to the wave of attacks where essential combat power was given as a secondary effort. The maneuvers were clearly executed where Japan placed United States in a position of disadvantage through the flexibility application of combat power. There was unity of command in which the Japanese ensured each objective had a responsible commander. Unity of command was visible within the Japanese fleet. The commander for the December 7th 1941 attack on Pearl Harbor was Admiral Isoroku Yamamoto (PeopleJapan, ). Yamamoto was responsible for the combined Japanese fleet where he devised the strategy for the attack, and because of his careful, organized, and educated planing, Pearl Harbor was almost fully destroyed. Under Yamamoto is Vice Admiral Chuichi Nagumoto who was in command of the First Air Fleet. Nagamuto relied heavily on the experience of his subordinates Comander Minoru Genda, and Rear Admiral Ryunosuke Kusaka. â€Å"No one can truly understand what happened at Pearl Harbor without at least a nodding acquantance with these men, for the plan’s inception, preparation, execution, and stunning success were shaped by the personalities and experience of these men† (Goldstein, 1991). By element of mass with in the nine Principles of War, the Japanese attack forces was well equipped for the attack on Pearl Harbor on December 7th, 1941. Japan understands that their country cannot defeat United Staes in a â€Å"conventional war, lacking as it did sufficient man power and raw materials (notably oil) for such a sustained effort however Japan was able to put together combined fleet large enough to go toe to toe with the United States Navy in Hawaii† (Long, 2007). Japanese air attack forces consisted of six carriers named Akagi, Kaga, Soryu, Hiryu, Shokaku, and Zuikaku. Support forces consisted of two battleship and two heavy cruisers known as Tone and Chikuma. Screening forces consisted of one light cruiser and nine destroyers named Akuma. Patrol forces had three submarines. In addition, the supply forces ha eight oilers. Together these combined fleet was named the Kido Butai, or task force which was the largest number of aircraft carriers ever to operate togeth er (Carlisle, 114). Admiral Yamamoto and the Kido Fleet’s objective was to destroy the naval ships in Pearl Harbor and knock out the U.S. Pacific Fleet. In retrospect, this attack is also an offensive attack as a significant Japanese fighting force so that the Americans could not oppose on Japan’s conquest of South East Asia and the Pacific Islands. Another reason for the attack is because President Roosevelt had banned all exports of scrap iron, steel and oil to Japan. The reason for the embargo was the Japanese invasion of China. Japan had lost more than 90% of its oil supply (Carlisle, 2006). The economic isolation crippled their economy and military. In addition, Japan were keen on expanding their empire and had to make a decision between surrendering or going to war with the United States. Lastly, United States had not yet entered the Second World War, because they were still reeling from depression due to the First World War. United States did, however, still possess the strongest naval fleets. In that perspective, the Japanese were almost as strong as the American navy. As time passed, America favored more and more towards joining the war. The Japanese anticipated a full-blown naval war with America and therefore, decided to act first by bombing Pearl Harbor which was a key terrain feature in the Pacific due to it’s massive and deep harbor for naval ships. The element of economy of force was also present during the attack on Pearl Harbor. This allowed Japans zero bomber to allocate minimum essential combat power towards the attack. With the economy of force, the element of maneuver also played abig role towards the raid. There were two aerial attack waves, totaling 353 aircraft that was launched from the six Japanese aircraft carriers. In actuality, Admiral Yamamoto’s plans consisted of three waves of attack. The first wave of attacked was launched at 0740 with 163 aircrafts that was coming from the North Shore. Their objective was to destroy airfields at Wheeler, Ewa, Hickam, and Pearl Harbor. The second wave was launched an hour later to the Windward side of the island with 167 aircraft bombers. Their mission was also to destroy airfields in Kaneohe and Bellows, Hickam, and Pearl Harbor. Admiral Yamamoto called off the third wave because he believed the second strike had essentially satisfied the main objective of his mission which was to cripple United States Pacific Fleet. In addition Admiral Yamamoto did not wish to risk further losses. With Admiral Yamamoto’s careful planning of the Pearl Harbor attack, Japan was successful on completing their objective in the Pacific by destroying the Naval fleet. However, they failed to follow through with the element of security. Security states that Japan should have never permitted United States from acquiring an unexpected advantage. With Admiral Yamamoto calling off the third wave, this allowed United States to get back up on its feet. Japan may have won the battle on Pearl Harbor, however that decision â€Å"woke up the sleeping giant† causing Japan to surrender the war to the Americans. The biggest impact on the Japanese attack was the element of surprise which was Japans key tactic on Pearl Harbor and other military bases on Oahu that struck Americans as a â€Å"dastardly attack† â€Å"stab in the back.† On December 7th, 1941, everyone went about their daily routine. Naval and military commands in Hawaii did not suspect that this day would be the day they would get a huge surprise by getting attacked. Washington and Honolulu were aware of the Japanese threats to attack areas in Southeast Asia but they didn’t think a surprise attack at Pearl Harbor was in the plans. The commands in Washington and Honolulu had no idea because based on their intelligence they received mostly from U.S radio intelligence and diplomatic code breaking, the intelligence received told them that the Japanese were moving south and they weren’t going to be in â€Å"danger†. Washington received intelligence from the office of naval intelligence a few hours before the attack indicating that the all of Japan’s fleet carriers were in their home waters. This was one way how the Japanese completely fooled and the U.S. intelligence and surprised them with a damaging attack on Pearl Harbor and other military installations. Sunday mornings are normally a time of leisure for military personnel, and during this time, especially in the morning, some are still asleep, or at church with their families. With the Japanese knowing this, this was the best time to launch their surprise attack because they knew people would not be able to respond to the attacks quick enough to fight back and it would be the perfect opportunity to destroy all of their fleets and aircrafts Japan’s careful and well orchestrated attack on Pearl Harbor on December 7th, 1941, destroyed almost all the American Naval fleet in the Pacific. This allowed Japan to continue its imperialism towards Southeast Asian without United States interference. Even when Japan failed to follow through with the element of security towards United States, they still followed almost all the nine Principles of War in order for them to have a successful raid. The third wave of attack could have the destroyed the fuel storage, maintenance, and dry dock facilities that would have crippled the U.S. Pacific Fleet far more seriously than the loss of its battleships. If they had been wiped out, United States could not have been able to bounce back, join the war, and eventually forced Japan to surrender. Work Cited Carlisle, Rodney P. December 7, 1941: One Day in History : The Days That Changed the World. New York: Collins, 2006. Print. Long, Tony, July 27, 2007. Dec. 7, 1941: Attack at Pearl Harbor a Bold, Desperate Gamble. Wired.com. Conde Nast Digital, n.d. Web. 23 Jan. 2013. http://www.wired.com/science/discoveries/news/2007/12/dayintech_1207 Goldstein, Donald M. The Way It Was Pearl Harbor. The Original Photographs. Washington: Brasseys, 1991. Print. Global Research. Pearl Harbor: A Successful War Lie. N.p., n.d. Web. 23 Jan. 2013. http://www.globalresearch.ca/pearl-harbor-a-successful-war-lie/22305 How Did Japan View the Pearl Harbor Attacks? ThinkQuest. Oracle Foundation, n.d. Web. 23 Jan. 2013. http://library.thinkquest.org/CR0214300/nzjapaneseview1.html Hoyt, Edwin Palmer. Pearl Harbor Attack. New York: Sterling Pub., 2008. Print. Kam, Ephraim. Surprise Attack: The Victims Perspective. Cambridge, MA: Harvard UP, 1988. Print. People-JapanAdmiral Isoroku Yamamoto, IJN, (1884-1943). People-JapanAdmiral Isoroku Yamamoto, IJN, (1884-1943). N.p., n.d. Web. 23 Jan. 2013.http://www.history.navy.mil/photos/prs-for/japan/japrs-xz/i-yamto.htm The Attack by the First Japanese Wave. The Attack by the First Japanese Wave. N.p., n.d. Web. 23 Jan. 2013. http://www.pacificwar.org.au/pearlharbor/FirstWaveAttack.html Tures A. Tures, LaGrange. William Billy Mitchell, the Man Who Predicted the Pearl Harbor Day Disaster. Yahoo! News. Yahoo!, 06 Dec. 2011. Web. 23 Jan. 2013. Wisniewski, Richard A. Pearl Harbor and the USS Arizona Memorial: A Pictorial History. Honololu, Hawaii (P.O. Box 8924, Honolulu 96830): Pacific Basin Enterprises, 1986. Print.

The Gettysburg Address Analysis

The Gettysburg Address Analysis The famous Gettysburg Address was a speech made by Abraham at the November 19, 1863. At dedication of Soldiers National Cemetery, a cemetery for Union soldiers killed at the battle of gettysburg during American civil war. And what I found interesting g This speech was not going to be one of the most important at that day! However, it was a motivational speech for the citizens of the United States of America. It was a speech made in a time of confusion and sadness for them which generates hope and motivation in them. He was talking about some important issues as the equality of all people making it one of the most recognized speech by the United States, and for some other countries it has been known as a popular and perfect speech Lincoln has done. Gettysburg Address Lincoln spoke to the nation about the past and history; spoke of the nation as a unit as everybody together and gave the nation hope and faith. In a speech that was comprised of only 10 sentences and 272 words. Lincoln was able to strike that would resonate not only with his audience but one that would resonate through time. First one important meaning of Mr. Lincolns speech and which introduced what he will say, he was talking about the history of the nation, giving the nation a national history lesson beginning of what was before, what was at that moment and what will be using the syntax with three different paragraphs, using pause to show clearly the major ideas. He was talking about conceived nation, and more importantly. The country conceived in liberty, in base on and naming the ancestors and the founding fathers, who created a nation with freedom, as an example he said our fathers brought forth on this continent a new nation conceived in liberty. Reminding everyone how the nation started, how at that moment the people were and how they will do what they will. In addition, the second most important theme is that the Gettysburg Address was talking of the nation as a unit. He is using repetition with the words we, us, people, our, for example, he said, We are met on a great battle-field (Abraham Lincoln Outline). He was showing the audience that everybody is the same, and everybody is at the same level with the same importance. Mr. Lincoln also touched a very important point for anyone since he understood that everyone is equal, and in any situation, the nation will be a unit nation, in which everybody together will help each other equally. He also used several words of the Bible, and knowing that the United States is one of the countries with most Christianity in the world, he knew that will unite them even more, because they felt as one region, as a biblical unity, which will succeed. The President ends by talking of God. and a new type of freedom for the people of the United States by the will of those people and those they have elected to govern the country. The words are also reminiscent of the start of the Constitution We the People. Finally, another important theme in Lincolns speech is that he as knowledgeable person talked about the future, he was talking again with biblical words, as an example he said, We cannot consecrate, we cannot hallow (Abraham Lincoln Outline). He was talking also about freedom, liberty, honor, he was giving the nation new hope; therefore, he changed his mood and tone to create attitude and to change audiences attitude, giving to that part of the needed importance. The speech was also inspiring them to get new goals everyone together as a unit, making them sure they could not stay there and they had to move forward, to understood that things should not stayed there and in a large sense the nation, they had had a new birth and had a new start ahead with goals and hopes for the future. In closing, Mr.Lincolns speech The Gettysburg Address was a speech that is not too long and took the attention of many people, taking their hearts, remembering things of the past, talking about a present what they were living and speaking of a future that will arrive with hope, he also spoke of unity and equality, that all people are equal; therefore, they should not left things there in opposite go ahead for new things, realizing that they had a new birth where they could begin again to improve. It was an encouraging speech for the United States, in which Lincoln was known as a normal person, just like other citizens with goals for the future, giving the nation the encouragement they needed, and helping them to be the nation they are now, with a lot of successful and with a good future ahead. He finishes with a powerful triple that has become famous throughout the world: of the people, by the people, for the people. And I guess this is the real definition of democracy.

Great Chicago Fire Essay -- American History

Great Chicago Fire I have no passion or desire to write about a thunderous destruction of a city or the death of hundreds of people. Yes, I have no connection to this topic, besides my home being 30 minutes from downtown Chicago, but that does not mean that this fire does not pertain to me or anyone who lives in a completely different state for that matter. So, just because I have never experienced a disaster of this magnitude does not mean that my lips should stay shut regarding the topic of the Great Chicago Fire. What must be done is to look at events and, for that matter, life in a certain perspective that is not always one-sided. This one-sidedness can come from focusing on a particular outcome without realizing what else can come from that desired outcome. The Great Chicago Fire occurred during October 8th and 9th of 1871. The weeks leading up to this disaster were spent with an extremely watchful eye on the city due to the lack of rain. So, one spark or one small fire could start an extremely large fire because of how much wood had been used to build the city. There were even warnings given in form of a building inspection department idea that would inform the city that the buildings were â€Å"shoddily constructed firetraps†, according to the Tribune at the time. However, the city did nothing about the proposed problem of a dangerous fire breakout and paid the price. It came to the evening of October 8th, 1871 and the table had been set. It is still unclear how the fire had started because one newspaper claimed that a cow kicked over a lantern to start a barn on fire. However, that newspaper retracted their claims when charges of slander surfaced. The fact of the matter is, it started on t... ...ou are not heading down the life path that you had wanted since you were young. You would have a chance to go ahead and change your life and your happiness simply because you got canned. Obviously, if you did not get fired you would not have had that chance to sit back and realize your life is sliding away in the wrong direction. Indeed, that is a very extreme example of how this question would apply to everyday life, but it works with those events of the simplest nature too. If one looks at disasters in this way, it is much easy for it to be rationalized. How do people who do not believe in a God and its plan for everyone deal with the fact that so many people perished from one act. There is no good reason for mass amounts of people to die, but if something greater comes from it regarding the well-being of many more people it makes it more bearable.

What Is The Expression Theory Of Art Essay -- essays research papers

Art has evolved and regenerated itself many times during our human existence. These differences are defined through changes in styles under various theories. During the nineteenth and early twentieth century, a style known as Expressionism became popular. During this movement the artists were trying to use their artwork as a tool of expression toward life. It was mainly dominant in the nonrepresentational arts, such as abstract visual arts and music. It also was probably one of the most difficult movements to understand because the whole point of the piece lay within the artist. Not only was it a movement, it defined the act of art as a whole. From the beginning of time, each work of art, excluding replicas, show a way of expressing one's self. Every artist puts a piece of his or herself into their artwork. Who really is to determine what that work of art was meant to express? One might ask, "Since most artwork is used as a way for an artist to express him or herself, what makes this expression period anything special?" On the general level "Expressionistic art, whether literature, painting, music, or cinema, often involves intense psychic disturbance and distortion in the perspective adopted by the artwork." "It is remote from the objective or realistic portrayals of the world, as well as from the happier emotions." To bring a more defined meaning to the overall theory of expressionism, two philosophers play a large role. The first notarized expressionistic philosopher was the Russian novelist Leo Tolstoy who was followed by his counterpart R.G. Collingwood: a twentieth-century English philosopher. Together they hold the two best known expositions of the expression theory. What make these two analyzers important is not what they agreed on, but rather on how they contrasted. They both conclude that during the expression theory, the main concern was to express emotion. The one question that draws the two apart is "What does it mean to express an emotion?" They attempt to conclude this question, by providing the answers to a few others. What the nature of art is? Why we make and appreciate art? Why the arts are so valuable? The best way to go about describing their thoughts is to state one of the thinkers discoveries followed by a thorough investigation of the second's, beginning with Leo Tolstoy. He begins his arg... ...correspondent real life events. "If the music does not evoke a real emotional response in a listener, according to this school of thought, this response should be considered inappropriate." No matter whose view you take they all have their faults. Making a theory on art is not the same as making a theory in science. With science you have guidelines that can be proven. There are very few guidelines in art that can be backed up by fact. The ideal of defining a theory in art is based on emotions as well. Both Tolstoy and Collingwood are using their emotions in order to judge other emotions. If I were forced to pick a philosopher to side with, I would probably lean toward Collingwood, since he leaves more area for variety. He places more of the wealth of the emotional art within the artist themselves rather than a third party. If it were totally up to me I would leave the decision on whether a work is good or not between the artist and whomever was viewing it at that time. What I might think as a good piece of work and what might evoke emotions in me might not do the same for another who might consider themselves experts, but does that really make my opinion less valuable?

Clubfoot

Clubfoot is defined as a congenital foot deformity characterized by a kidney shaped foot that turns inward and points down. The forefoot is curved inward, the heel is bent inward, and the ankle is fixed in planter flexion with the toes pointing down. Shortened tendons on the inside of the lower leg, together with abnormally shaped bones that restrict movement outwards cause the foot to turn inwards. A tightened Achilles tendon causes the foot to point downwards. The medical term for clubfoot is talipes equinovarus. It is the most common congenital disorder of the lower extremity. There are several variations, but talipes equinovarus being the most common. Clubfeet occurs in approximately 1 in every 800-1000 babies, being twice as common in boys as girls. One or both feet may be affected. Clubfoot is most common in children who suffer from spina bifida who have an L4 or L5 motor level. Many orthopedic surgeons instead of serial casting suggest early taping and gentle manipulation followed by an application of a well-padded splint. The reason for this is because serial casting can cause skin irritations and breakdown. Another technique manipulation and casting is a treatment that begins shortly after birth. It involves slowly stretching out the tightened muscles and holding the foot in an improved position with a cast. The casts are made of plaster and extend from the toes to either just above the knee, or just below it. Adduction of the foot is usually corrected first, followed by inversion of the hindfoot, and lastly the plantar flexion. The casts are changed frequently, each time repositioning the foot a little closer to normal. For the first two-three weeks, the casts are changed every second to fourth day. Cast changes are then decreased to once every one-two weeks. This treatment continues until the child is three to six months old. This method of treatment is distressing to the infant for only a short period of time. For this reason parents will be taught cast care before leaving the clinic. If the foot is too stiff to allow for adequate correction, then the tight or shortened tendons may need to be lengthened or released. The type of surgery varies according to how much soft tissue is released. During a surgical correction of a mild case of clubfoot, the surgeon must decide which joints require no, minimal, or moderate incision. In mild clubfoot, the mid and posterior subtalar joints requires minimal or no incision. All medial tendons are lengthened, the anterior and midtarsal joints are released, and the heel chord is lengthened. In treating a moderate case of clubfoot, the surgeon releases the anterior subtalar joint, and all medial tendons are lengthened. Lastly when treating the severe clubfoot, all deformities are attempted to be corrected Once an acceptable correction has been achieved by casting it will need to be maintained with a splint. The most common type of splint is the Dennis Brown boot and bar. Initially the splint must be worn twenty four hours a day. As the child learns to walk, the time in the splint is gradually reduced to nighttime use only. This could continue until the child is four or five years old. Physical therapy is also used to treat a child with clubfoot. It includes stretching, splinting, taping, monitoring casts, and teaching the parents how to help and motivate the child to do everyday life activities. To maintain correction, the child should be followed by the orthopedic surgeon until the bones, in the foot have stopped growing. This is necessary because the growing foot may slowly loose correction. If this happens, surgery on the tendons or abnormal bones may be needed with repeat casting. Most children who have been treated for clubfeet develop normally, and participate in any athletic or recreational activity they choose.

Virgin Group – Richard Branson

RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious, Richard Branson’s Virgin Group has experienced several problems. In the short-term, brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset, protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures, licenses, and alliances with other companies, the objective of the â€Å"Virgin experience† could be destroyed.Furthermore, as Virgin becomes more global and more adaptive to individual cultures, the customer experience will certainly vary, again leading to brand overextension. For example, although the United Kingdom may condone Virgin’s racy and edgy advertisements, other parts of the world, as our group testifies, views such materia l quite explicit and even shocking. Thus, while Virgin enters different markets, negative impacts can arise, hindering Virgin’s brand. A second short-term problem is Virgin’s financial information that is fragmented, hard to locate, and even interpret.With the company’s different alliances and joint ventures, questions about the financial health of the Virgin group were being asked. Thus after examination, Virgin faced financial challenges that led to negative cash flow. This was mainly due to the Branson’s approach of stand-alone basis where the most profitable company’s revenues financed new market entrances. Despite some profitable areas of Virgin, many did not generate cash. Therefore, as Virgin grows, a more systematic approach must be implemented to create synergies between businesses. Long-term problems also exist for Virgin.First is Branson’s close affiliation to Virgin. What happens if the public tire of his exploits? What will happ en to Virgin when Branson 1 leaves? An implication of these questions is that Virgin needs Branson. Virgin’s strong brand is fortified by Branson’s own personal values. A second long-term problem for Virgin is the company’s little formal structure and management system. Although this structure presently works for Virgin, allowing the company to be viewed as entrepreneurial and innovative, in the long-term creativity must be managed at Virgin. Company Analysis— After analyzing Virgin through various analytical frameworks including internal/external analysis, SWOT analysis, and value chain analysis, we have discovered the importance of Virgin’s strong brand and diversification strategy. In sum, Virgin’s strongest capability is the company’s strong brand. The brand’s foundations of entrepreneurship and eccentricity result in Virgin being a strong customer-oriented company. Since the Virgin brand is so strong, the company has been able to diversify into many new markets.Diversification for Virgin is made possible by joint ventures and strategic alliances that are ultimately less risky. Thus the Virgin brand leverages Virgin’s resources. Furthermore, Branson’s values are revealed in the Virgin company. The brand image, which is the motor of the company, results in innovative start-ups that keep Virgin both successful and sustainable. —Alternatives— To continue Virgin’s success, we have identified several alternatives. First, Virgin could go public; thereby gaining additional capital that could be used to fund new start-ups.The disadvantage with this alternative is that Virgin would be forced to abide by formal accounting rules, which Branson states he does not favor. Furthermore, Virgin’s brand could become diluted since the image would move towards a more traditional stance. 2 A second alternative is that Virgin’s management could designate Branson’ s su ccessor and prepare that person to take on the task of CEO. The advantage of this alternative is that the fate of Virgin is not attached to Branson alone. This could help separate Branson from the Virgin brand that allows Virgin to flourish as a company, and not merely an extension of Branson himself.Additionally, new leadership could prove beneficial for Virgin’s long-term success, and namely deciding Virgin’s structure. However, Branson’s absence could also weaken the brand in the short-term. Since the public easily identifies with Branson’s traits as loyal and fair, customers could perceive Virgin negatively. To thwart such initial negativity, Virgin could slowly implement the new successor, allowing him or her to also revel in the spotlight alongside Branson. Thirdly, Virgin could dispose of unprofitable companies.This consolidation would result in money saved and the creation of a more formal organizational structure. Therefore, across the board, Vir gin would be able to have a more uniform decision processes. Consolidation would also reassure investors since the corporate structure would be less complex and financial data more readily available. The motives for diversification are growth, risk reduction, and profitability. If Virgin cannot achieve those goals through the diversification strategy, then there are no reasons why Virgin should keep unprofitable companies.Focusing on related industries would then give Virgin expertise; and thereby creating both value for shareholders and exploiting economies of scale. Furthermore, Virgin could allocate resources among the firms more efficiently, giving Virgin better future strategy formulations. 3 —Recommendations— One must analyze Porter’s essential tests that that include the attractiveness test, cost-ofentry test, and the better-off test, to determine whether a diversified strategy has a sustainable competitive advantage.Because Virgin’s strong brand i s firmly embedded in the company’s corporate structure, the attractiveness test reveals that many—though not all (example is the unprofitable Virgin Money)— of Virgin’s diversified companies are attractive. Secondly, costof-entry must be considered. For Virgin, many entry costs are feasible, because profitable Virgin companies support the new start-ups. And thirdly, the better-off test shows that new companies within Virgin must be profitable and add value.Although many new companies do not add financial benefits, the new companies do add brand value. Thus the answer to the question whether Virgin is a successful diversified company is clearly yes. Overall the diversification works quite well. However, we do recommend that Virgin exit the unprofitable industries and consolidate. This would be beneficial in the short-term as capital immediately becomes available. Furthermore, this would also help Virgin in the long-term as only profitable companies remain, allowing Virgin to increase revenue.In looking at Virgin’s long-term success, we recommend that Virgin continue its short-term strategy of further developing expertise in key areas. Thus, long-term market saturation would be avoided, while also maintaining Virgin’s strong brand awareness. Despite Branson’s strong presence, we also suggest that Virgin slowly implement a successor. Virgin’s brand is about personality—indeed the company needs a strong focal point. As humans are not immortal, the slow implementation of a new personality could also capture the public’s attention. 4 5

Learning by Yourself or with a Teacher: What’s Better?

Some people think that it is always better to have a teacher while others believe that they can learn better by themselves. In my opinion, the best way of learning is always with a teacher. There are lots of reasons for that but I would like to focus on three of them which I consider most important. First of all, teachers can give me reasonable explanations when I do not understand subject matters. It is always better to have a teacher, whom I can depend on, to solve the problem or to dispel my confusion. Otherwise, I would learn the subject by heart without comprehending its real meaning. Second, since an educational process is difficult people often make mistakes while exercising or learning. That is way, it is always better to learn with a teacher who will correct my mistakes and focus my attention on the reasons why I make such. In addition, dealing with students and assisting them gain higher levels of knowledge make teachers into people with a great deal of experience and erudition. I think that they can help me not only manage with difficulties but they can also pass on me a bit of their wisdom and knowledge. On the contrary there are those who think that they can learn better by themselves than with a teacher. The reasons might be that they feel sufficient self-confidence or they do not need any outer help while learning and exercising. Besides correcting mistakes and giving different explanations, teachers are valuable sources of advice and help. That is why, I truly believe that it is always better to have a teacher when I climb the ladder of success.

ENTERPRISE-WIDE RESOURCE MANAGEMENT (ERP) BEST PRACTICES Essay

ENTERPRISE-WIDE RESOURCE MANAGEMENT (ERP) BEST PRACTICES - Essay Example Hence, the essay intends to review and present the assessment of the Delphi study on Enterprise Resource Planning (ERP) towards assessing impact of ERP in the supply chain management (Akkermans et al., 2003). The review of the article propounded that ERP plays a vital role in the process of SCM of an organization. In the article, few prominent aspects regarding ERP in supply chain management are highlighted. The first aspect deals with the various problems that may arise in the near future, if enterprise resource planning gets implemented in the process of SCM. Accordingly, it has been postulated that the delivery of products gets integrated between suppliers and consumers in the process of supply chain. Thus, a need to enhance supply chain process is advocated due to the due to consistent change as per the requirements of the suppliers and customers. It has been argued that excess time is consumed in the supply chain process and inventory management. The second aspect is associated with the effectiveness of ERP in the enterprise-wide resource management. Accordingly, it has been determined that ERP not only deliver positive involvement in the four issues of the supply chain, but it also provides support towards the enhancement in customization of goods and services. In addition, the review of the article revealed that ERP leads towards increasing the level in the process of supply chain and information management. It also linked world-wide market through the support of IT systems and generates transparency of the market. At the same time, the review of the article rendered few major limitations of ERP implementation that may hinder the smooth functioning of supply chain process (Akkermans et al., 2003). The exploratory findings by European executives lead to the justification that implementing ERP in the supply chain management renders positive impact on the growth of an organization as well as it creates hindrances in terms of strategic businesses.