A History Of The Netflix Strategy

A History Of The Netflix Strategy In 1997, Reed Hastings, along with partners Marc Randolph and Mitch Lowe, was inspired to develop one of the most successful bricks and mortar businesses to date, when a frustrating situation exposed the need to create a lucrative e-commerce business, requiring many of the same basic components as a traditional business, including a cohesive business model, compelling marketing plan, and strong implementation strategy. It was the video rental late fee that motivated Reed Hastings to develop Netflix.com.  [1]  Advances in technology, adaptation of DVD media over VHS, and an unmet consumer demand is responsible for the successful launch of Hastings vision, which has undergone several strategy shifts similar to other innovative start-up companies that begin with a simple vision. Changes in focus or direction have continued to assure that the company remains dominant in the movie rental industry, using a strong business strategy and a cohesive implementation plan that have increased the odds of their success in the market. Hastings began his business by declaring a simple yet effective mission statement, our appeal and success are built on the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.  [2]  The business strategy for Netflix has evolved to satisfy new market opportunities, although the original concept has remained the same, making the companys business model the perfect business model from which all eBusinesses could learn, regardless of the slow adoption by the internet user community. To translate market opportunity to business opportunity, Hastings follows the seven-step framework to create the original company and continued to leverage the individual steps to re-evaluate the companys position in a changing market. . There are four key environments to consider when analyzing a market opportunity-customers, company, technology, and competition.  [3]  The overlapping areas of these key environments would represent the market opportunity area for a business. The first of the seven step process identified the unmet or underserved customer needs by Reed Hastings, being a customer himself. He was able to draw upon his personal experience to establish the opportunity nucleus of the company that stemmed mostly from processes dictated by traditional video rental businesses. The bricks and mortar movie rental companies had generally established methods and policies regarding video rentals, late fees, and membership rules that, according to Hastings, would have no reason to change without external competition. Following the problem recognition step, Netflix identified its target market by grouping customers into segments, referred to as the distinction between must-have and nice-to-have customers.  [4]  For Netflix, this includes identifying customers using geographic, demographic, and behavioural segmentation approaches, with the target audience expanding beyond the regions and primary market areas that typically define traditional brick-and-mortar businesses. In this type of business, the target audience is bound by technology rather than geography, giving Netflix the competitive advantage it needed to begin as a business by utilizing an Internet-based system that allowed a user to find movie titles, making it easier than strolling the aisles of a video rental store. The entire supply-chain of the Netflix mail-order fulfillment system is more desirable than issues surrounding weather, store hours, and drop boxes common to most bricks and mortar movie rental businesses. Step four of the seven-step process involved assessing the resources necessary to deliver the benefits of the product to the consumer for Netflix as a company, and step five required an in-depth assessment of the technology required to deliver the product to the end-user, and the impact of these new technologies externally as the technologies used in 1997 were primitive to present-day technologies. As a positioning strategy for the future, Netflix was able to incorporate Broadband technology as a part of its product delivery system and distribution strategy as it is commonplace today, making the online users experience many times better than before. Step six of the market opportunity framework involved distilling the opportunity into concrete terms, before the final step of justifying the companys position in the market and identifying the overlapping areas of the four key environments mentioned earlier that represent the market opportunity area for Netflix. The online experience that Netflix provides to its consumer rivals the competition and is a part of its differentiation strategy in the market. The Netflix market position boasts an easier way to choose movies, fast and free shipping, and no late fees or due dates  [5]  , unique to the company in terms of its product and delivery. In addition to following the movie rental membership models of other businesses, Netflix expanded the scope of their offering to include several levels of membership and created an online community where member could contribute by offering and sharing reviews as a part of its promotion strategy. Today, this online business model that differentiates the product by creating an experience for the user has become a beacon for other businesses to follow.  [6]   Netflix follows best practices across 7Cs-context, commerce, connection, communication, content, community, and customization as its product, promotion and distribution strategy.  [7]  The context of Netflix site follows basic rules for ease of use and navigation standards for the web, and uses a clean, uncluttered design to present an online movie rental experience that is unique for its users. The color scheme and graphic elements also remain true to the corporate brand image of the company. Its commerce capability is limited only by its business model, where members spend the majority of their time within the areas of the Netflix website that offers movie reviews and search capabilities, as the only transactions are one-time enrolments and subscriptions to the monthly service. Members only revisit the commerce section if a subscription needs to be changed since all other transactions are automatic and recurring. The connection design element is not used on the Netflix member s ite as the Netflix website does not offer any external links. However, in the non-member and public areas within the website, Netflix offers external links to the websites of major publications, well-known critics, and other movie review sites. Netflix banner ads that are found on many popular sites, link each banner ad to the Netflix main page. Netflix has also mastered the challenges associated with integrating their website and other communication channels. As an example, each time a movie is returned, the member receives an email, asking them to review the movie and offer additional comments if desired. Periodically, the member receives an email asking for information regarding the timing and condition of a DVD once it is delivered. This information is then used to monitor the quality of service of the fulfillment centers. The Netflix website content consists mostly of movie imagery, descriptions and storylines, and member posted reviews. A non-member is presented with content d esigned to encourage enrolment, whereas the member community enjoys a user-specific experience, where movie titles are presented to each member that are relevant to his or her likes and dislikes, based on individual movie reviews. The content also includes static information regarding the Netflix organization, its affiliates, career listings, and social networking links. Additionally, Netflix provides a robust community design element to their site, where members are invited to participate in reviews, forums, and blogs. The tell-a-friend option creates a viral element useful in word-of-mouse marketing, but falls short of providing functionality that allows member-to-member communication. Movie ratings provided by the users are real-time, whereas the written reviews are moderated before posting live to the site. Lastly, customization features include allowing every member to manage his or her own personal movie queue. Much like a playlist, the Netflix queue is used to control and man age the titles and order that the movies should be delivered to the member. The site uses this customization element to provide a member-specific experience to the user. Every member also receives an interactive list of movie titles that can be added to their playlist as another customization feature, after analyzing the members previously watched movies and the associated ratings provide enough information to create a suggested playlist. Netflix uses several communication strategies as its promotion strategy for prospecting and acquiring new members. Of the four categories of communication which are direct, personalized, mass marketing, and general approaches, the company relies mostly on the general approach of banner ads, email, and viral marketing. Members opt-in to receive special notices, offers, and incentives.  [8]  Netflix also uses banner advertising to direct traffic from sites with a similar audience demographic as their current target market. As its new pricing strategy, Netflix split its pricing model into two options. The first one continued with the old model where customers get unlimited streaming along with DVD-rentals, and also added a new option where customers get unlimited movie streaming without the option of DVD-rental. The unlimited streaming only option, which is clearly Netflixs preferred method of delivering TV shows and movies, costs $7.99 per month. The unlimited streaming with DVD-rental costs between $9.99 to $41.99 per month, depending on the number of DVDs rented. The old pricing model started at $9.99 per month, so the new streaming only option represents a $2.00 monthly decrease.

Computer Aided Instruction (CAI) Essay

According to the documentation in Misunderstoodmind, â€Å"Math disabilities can arise at nearly any stage of a child’s scholastic development. While very little is known about the neurobiological or environmental causes of these problems, many experts attribute them to deficits in one or more of five different skill types†. These deficits can exist independently of one another or can occur in combination. All can impact a child’s ability to progress in mathematics. Many students, despite a good understanding of mathematical concepts are inconsistent at computing. They make errors because they misread signs or carry numbers incorrectly, or may not write numerals clearly enough or in the correct column. These students often struggle, especially in primary school, where basic computation and â€Å"right answers† are stressed. Often they end up in remedial classes, even though they might have a high level of potential for higher-level mathematical thinking. Electronic Learning (E-Learning) includes all forms of electronically supported learning and teaching, which are procedural in character and aim to effect of knowledge with reference to individual experience, practice, and knowledge of the learner. E-Learning is essentially the computer and network enable transfer of skills and knowledge. E-Learning applications and processes include Web-based learning, computer based learning, virtual education and digital collaboration. Content is delivered via the Internet, intranet/extranet, audio or video tape, satellite TV, and CD-ROM. It can be self-paced or instructor-led and includes media in the form of text, image, animation, streaming video and audio. Computer Aided Instruction (CAI) refers to instruction or remediation presented on a computer. Many educational computer programs are available online and from computer stores and textbook companies. They enhance teacher instruction in several ways. Computer programs are interactive and can illustrate a concept through attractive animation, sound, and demonstration. They allow students to progress at their own pace and work individually or problem solve in a group. Computers provide immediate feedback, letting students know whether their answer is correct. If the answer is not correct, the program shows students how to correctly answer the question. Presented with this development, the proponents intend to propose to develop an Electronic Learning (E-Learning) in mathematics to the interest of the students of STI College Sta. Maria and helping them to make preschool mathematics more enjoyable and interesting. 1.2 Problem Statement 1.2.1 General Problem How will the proponents develop an Electronic Learning (E-Learning) in Mathematics subject for Pre-school of Parada Elementary School that will help the Pre-school students to learn in a fun way. 1.2.2 Specific Problem * How will the proponents create a system that can provide an effective lesson by integrating graphics, animation and sounds. The use of traditional teaching method to present the Mathematics subject causes boredom for the students on learning Mathematics. Students find it hard to learn and cope up with the traditional method of teaching. * How will the proponents incorporate subject outline based on the topics in Mathematics. Contradiction of lesson may occur if the system is not based on the school curriculum for mathematics. Without incorporating curriculum based Mathematics topics, certain school violations will be encountered by the proponents such as straying from the Mathematics curriculum of the school. * How will the proponents create a webpage wherein the student will be able to cope up with the lesson even if he/she fails to attend the class. There are students who sometimes fail to attend their classes in school. However, repeating the entire lesson discussed the other day is a problem. Those students who failed to attend are having hard time how they would cope of to the lesson and lectures. There are also circumstances wherein the teacher itself fails to attend the class. * How will the proponents create a security for the back-end of system that can prevent unauthorized access to the system. A security for the back-end is needed to prevent unauthorized person from accessing the system. Unauthorized person can modify the data of the system that can cause a system breakdown. 1.2 Proposed Research Project 1.2.1 General Objectives To develop an E-Learning in Mathematics for Pre-school of Parada Elementary School that will help the Pre-school students to learn in a fun way. 1.2.2 Specific Objectives * To create module that can provide an effective lesson by integrating graphics. With the use of different software’s and applications in developing system such as Dreamweaver, Adobe Photoshop for designing, Adobe FlashCS4 for animation, Audio editing software for the sounds and effects. * To be able to incorporate subject outline based on the topics in Mathematics. With the use of lesson plan and book that serves as a reference and guidelines for the proposed system it will avoid the contradiction between subject outline to the computerized tutorial system. * To create a website wherein the student will be able to cope up with the lesson even if he/she fails to attend the class. The proponents will create a lesson page that will include the lectures and discussion. This gives the student the privilege to cope up with the lesson. This also enables them to study in advance for a specific lesson in order for them to participate in the class. * To be able to create a security for the back-end of system that can prevent unauthorized access to the system. To prevent unauthorized person from accessing the system, the proponents will create a user level that can give access to authorized person only. In this way we will prevent unauthorized person in accessing information in the system. 1.2.3 Scope and Limitation The proposed system will focus on the subject Mathematics. This system will serve as a learning tool for the preschool that will help to increase the interest of the students in learning Mathematics. The whole scope of the system focuses on the outline based of the lesson. It is important that the system will not go far from the subject because the student will be confused in studying the lesson. The system is useful for instruction or remediation because it presents the problems that the student answers. The question can be in a form of multiple choices. If the answer is correct; the student is usually rewarded with a â€Å"Great Job!† or an animated response on the computer screen. If the answer is not correct, the computer will demonstrates the correct answer on the given problem in the exercises. The system is not intended to be a subject but intended for motivating the students in increasing their interest in this subject. The proposed system will not compute the grade of the student based on their score on the exercises. The system is especially made and best suited to the methods of teaching in Mathematics for Pre-school in Parada Elementary School and there will be no other incorporated subject. Main Page This is the first page of the system when the user opens the webpage. It is also called sometimes the ‘start page’. Open Button In order to enter to the next page of the system the user must click the open button. Back Button This button will take the user back to the previous page if he/she wants. Lesson Button This brings the user to the next page where has a chapter list. And this chapter list page link to the Lesson Page. Tutorial Button This button helps the user to view the tutorial videos. Exercises Button This is a button link to the exercises page. 1.3.4 Methodology The proponents will use the Fourth Generation Technique (4GT) in developing the system. The Fourth Generation Technique is based on NPL that is the Non- Procedural Language techniques. Based upon in the specifications made, the 4GT approaches uses various tools for the automatic generation of source codes. It is the vital tool which uses the NPL for Report generation, Database query, Manipulation of data, Interaction of screen, Definition, Generation of code, Spread Sheet capabilities, High level graphical capacity etc. The Fourth Generation Techniques Requirement Gathering Phase It is gathering information by interviewing the beneficiary and research through internet or recent thesis as reference. This is the first phase where used to gather information to complete the Electronic Learning for Parada Elementary School. This requires complete information to know ahead the purpose of making CAI and to know the entire possible problem that the proponents may face. In gathering data, the proponents went to Parada Elementary School to give the letter of recommendation straight to their principal and after the letter was given, the proponents explained the benefits that they can get from the proposed system to their school, to the student and teachers who are teaching mathematics in preschool. The proponents also made an interview with Mr. Narciso L. Dià ±o the School principal and Ms. Edlyn Gumafelix. The school gave information regarding the history of their school, total number of students and the proponents also asked for references that may help to build the system. Research was also done at the library of STI College Sta. Maria regarding the use of E-Learning for mathematics. Design / Strategy Phase Compiled information gathered from the interview and references. In this phase were able to plan, analyze and create a design for the proposed system. Through this by the use of the data gathered to plan and create a system. This is where the proponents create and explores to meet the requirements of the proposed system. The developers used PHP as the programming language, Adobe Photoshop for the design, images and environment of the system and Adobe Flash for the animation. Implementation using 4GL Start encoding of gathered data for the lessons tutorials and other content all gathered data to the system for the system to function and make sure that the specific objectives are met before testing phase begins. Implementation of all gathered information is needed to develop the proposed system. The proponents used the Dreamweaver/PHP to create a code and module for the system. Testing Once the software is implemented in machine executable form it will be tested to know some error or defects in function. In this phase, the proponents test the system if all the specified objectives are met. After the implementation the proponents test every function of the system to find out the flaws and problems in the system, also looked for things that could improve the system until not all the objectives are met and system problems are not resolve the proponents continue the testing and improvement of the proposed system. 3.0 Data Gathering Procedures and Output Data gathering is one of the most critical stages that must be performed. This is because the analysis of the current system will be based on the kind of the information gathered. In order to gather all the data necessary in the study, the proponents used several ways on collecting data. This helps the proponents to gather all the information needed in developing the system. Library research The proponents conducted group study to learn more about the proposed system. They found materials in the library that may help them. They used thesis documentation of the previews student for data comparison. Using the information they have gathered the proponents will increase their knowledge to build the proposed system. As a result, the proponents will now generate some ideas on how their own the system will be developed. Also they will use this information to create their own documentation. Internet research The proponents also conducted research in the World Wide Web. They used internet to do this kind of research that may help them in terms, methods and new technologies to build the proposed system. Also they research some tutorials that may improve their skills that will help them to finish the system. As a result the proponents use some information that is reliable and useful. They now have some tutorials to study from the web to create on animation for the proposed system. Interview The proponents also conducted interview to particular person of the school that helped them gain some information to finish the proposed system. As a result, the proponents now know what will be the flow of the system. Through this knowledge the proponents started developing the system. System development The proponents use the gathered information to create the proposed system. Although the development stage starts the proponents will continue gathering information that may contribute to the development of the system. The output of this development will satisfy the needs of the beneficiary. The proponents will create and effective system. 4.0 Documentation of the Current System Formal education started in 1902 with the Kartilya and the chapel as classroom. With a pioneer teacher were average pupils who had to be fetched into their homes. As time go by the people realized the need and importance of education. New ideas then generated and substantiated and the dream of a one room school house. Later on they took over greater strides in its march to progress and the one teacher barrio school became a complete primary school. The achievement motivated barrio folks through the dim days of war crisis marched into full development of its home industries. Poultry and garment factories cropped up and the increasingly marked progress gave way to the completion of an elementary school. That was 1947, when the rehabilitation, reconstruction and development were under done through the combined cooperative efforts of the barrio people and with the leadership of Head Teacher. It was at this period when intermediate building and additional rooms for primary classes were constructed. Parada Elementary School headed by Mr. Narciso L. Diňo. They are using the traditional approach of teaching using books, visual aids and interactive discussion of lessons inside the classroom. The teachers make use of the traditional method of teaching such as board, chalk, cartolina, chart, manila paper and cardboard as visual aids that takes a lot of time and effort that’s why the students were getting bored. There are 70 students in preschool and it is divided by two sections; the morning section and the afternoon section. The students meet five times a week and everyday they have a flag ceremony and exercise before they go to their designated room. Every student must go their designated room with the guidance of their respected adviser. When they arrive, the teacher checks the attendance. The teacher will finish the lesson according to the scope of the lesson plan. The teachers also conduct lectures, exercises and exam to further improve the knowledge of the students. There are five subjects for Preschool in Parada Elementary School these are Filipino, Exploring Math, Writing, Getting Smart to Language and Worksheets on Readiness Skills. They do not have a grading system. Instead of cards, they used a checklist for the attendance of the students. The student must know how to write their names and know how to count from one to ten before entering Pre-school. Online E-Learning in Mathematics for Pre-school is designed mainly to demonstrate concepts, instruct, and remediate student errors and misunderstandings in preschool. Some programs are useful for teaching basic skills in Math. Many entertaining computer mathematics games encourage students to learn while enjoying the experience. Other programs are useful for instruction or remediation because they present problems that the student answers. The online system will be beneficial for students in reviewing their lessons at home and it is also be beneficial in monitoring the status level of the students who understand the lesson.

Dangerous sports Essay

According to personal expediencies many hobbies and interests are come and gone, but always dangerous sports and its news always had a large presence.Formula one and Heli Skiing are two of world famous and very dangerous sports, both sports have the impact and the interest around the world. Formula 1 is originated by Britain over 60 years ago and Britain already won many world titles from this sport therefore people have a high interest in this game even though this sport is very dangerous. Fatal accidences are common in Formula 1 racing, in 2002 world championship grand prix â€Å"Aytona Senna† the world famous Brazilian Formula 1 driver crashed in front of massive crowed during the race and dead on the spot. This accident’s impact in many countries to reconsider about this sport and its standers. Even after this accidence there were much fatal accidence happen in Formula 1 racing but still this sport is very famous among whole world. Heli Skiing is also famous and ver y dangerous sport, according to this sport’s history even very experience skiing players also can get serious damage or even fatal accidences during this sport. Recently world famous Michael Schumacher had ski accident and still fighting for his life and Schumacher knew that this sport is dangers but according to many articles shows that its danger makes Michael Schumacher’s interest to this sport. According to above two sports shows that dangerous sports have a major drawbacks and also in some cases it cost human life’s but my personal view argue that if all the dangerous sports can be done with high standards. For instance Formula 1 not causing much accidence after 2006 as compare to 1960 to 2002. Therefore dangerous sports also shows that with setting safety measures and appropriate high standards even very dangerous sports can be done without causing any incidence. The risks can be lessen and these sports are highly populated by more than a decade therefore cannot agree with the statement. Humans are always like to get high risks and most of high risking sports will get famous within no time therefore rather than discouraging those sports can help to lessen accidence and can increase the level of standards.

I Know Why The Caged Bird Sings By Maya Angelou - 2313 Words

1. Introduction: Marguerite also known as â€Å"Maya† sees beauty as being a blond white girl instead of an African American girl. Becoming a white girl is the only way she feels that she can escape the black hole that she feels she’s so constantly sucked into. In the book, â€Å"I Know Why the Caged Bird Sings†, written by Maya Angelou, Marguerite states â€Å"I was going to look like one of the sweet little white girls who were everybody s dream of what was right with the world†(Introduction). Also, Marguerite states â€Å"Because I was really white and because a cruel fairy stepmother, who was understandably jealous of my beauty, had turned me into a too-big Negro girl, with nappy hair, broad feet and a space between her teeth that would hold a number-two pencil†(Introduction). These two statements made by Marguerite shows that her vision of beauty was being a blond white girl, although she’s black. It seems as if being black, to her, is almost a sin, as she often speaks negatively of herself. The standard of beauty for a young black man in my culture is not what most people may assume it to be. The standard of beauty for a young black man in my culture is not about what you look like, or what materialistic things you may have, but about knowing who you are, and what you have on the inside. Being a respectful young man is one of the most key essentials of beauty in my culture. Also, having a positive goal in life and a plan to get there, is real beauty. If you’re respectful and youShow MoreRelatedI Know Why The Caged Bird Sings By Maya Angelou1391 Words   |  6 PagesMaya Angelou’s debut autobiography is an article of literature that depicts the life of a young black girl growing up in a world pitted against her, and the resilience she found in herself in order to survive. Angelou is a voice that is not often heard. In a world dominated by a white male narrative, the plights of the minority are ofte n overshadowed. 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She also states how she got pregnant and had to raise a child at 16. All these events led up to writing this poem from a caged bird that sings point of view. â€Å"Remembrance† In this poem Maya Angelou express how she was being rapedRead MoreMaya Angelou s I Know Why The Caged Bird Sings1888 Words   |  8 Pages Maya Angelou once said â€Å"We may encounter many defeats but we must not be defeated† and this phrase speaks volume in comparison to Angelou’s life story. She was born Marguerite Ann Johnson on April 4th, 1928, in St. Louis, Missouri. The name Maya was given to her by her older brother, Bailey Jr. Maya Angelou is not only a sister, but also an inspirational role model, a mother, an author, a poet, a civil rights activist, and an actor. In 1969 Angelou’s world renowned book â€Å"I Know Why the Caged Bird