Target Market Research Paper Example | Topics and Well Written Essays - 250 words

Target Market - Research Paper Example Anheuser-Busch needs to identify target customers before communicating them about the product. Currently, people are quite conscious about the fact that obesity increases the risk of diseases such as diabetes and heart related issues. The statistics reveal that Obesity prevalence is 30 percent or more in 12 states in the US. Among these Mississippi had the highest obesity rate of 34.9 percent in 2011. Other states are Missouri, Oklahoma, South Carolina, Texas, Michigan, Kentucky, Indiana, Louisiana, West Virginia, Alabama and Arkansas. The statistics also reveal that non-Hispanic blacks have the highest rates of obesity at 49.5 percent compared to non-Hispanics whites at 34.3 percent. It has also been found that higher income class among non-Hispanic black suffers most from obesity (Overweight and Obesity, 2012). The survey done by Gallup further revealed that obesity has increased significantly in older people in their 40s, 70s and 80s (Heavey, 2012). From the above findings, it is clear that Anheuser-Busch, in its first phase, needs to target non-Hispanic blacks, especially above the age 40, focusing mainly in 12 states with highest obesity rates in the